Narrative
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Project narrative
In 2017, Bank of China London Branch combined the "BOC for Public Welfare" initiative with the charity day activity of the city of London and raised nearly GBP 10,000 for the initiative and charities in London. The branch bought folk arts and crafts with national characteristics from Xunyi County, Xianyang, Shaanxi Province, one of the designated poverty alleviation regions of BOC and then these arts and crafts were sold to raise money for charity raising nearly GBP 10,000 which was donated to “BOC for Public Welfare” and charity institutions in the city of London. The intention of the event was to combine promotion of the public welfare with spread of China’s traditional culture.